Click "READ MORE" below to continue, and to see the trailer...
Sam Raimi, Bruce Campbell, and Rob Tapert used essentially the same gimmick to attract investors for "The Evil Dead" - and now, in the wake of Robert Rodriguez & Quentin Tarantino's "Grindhouse", everyone is at it. Although the Raimi/Campbell/Tapert trio made a short film ("Within the Woods"), the principle remained the same. Show your investors something, and they'll be more likely to cough up some moolah; Raimi & Co pieced their budget together with investments from local business owners, dentists, and the like.
Joel Coen worked on "The Evil Dead" (he was an Assistant Editor), so it's interesting to see - especially as a huge fan of Sam Raimi's debut film - that the Coen's own 'fake trailer' not only features Bruce "Ash" Campbell, but takes a few stylistic cues and audio effects tracks from the legendary horror flick.
Dig that haunting, hollow wind sound (which features prominently in Raimi's film to chilling effect), and that 'shaky-cam' shot tearing up the road and over the car, which even feels like an early precursor to the 'ram-o-cam' car shot that would appear three years later in "Evil Dead II".
Or you can watch Blood Simple's original 'fake trailer' here: https://thescene.com/watch/vanityfair/blood-simple-coen-brothers